#Haunting: 🎈 🎈 🎈 🎈 🎈 🎈 🎈 7/10
Imagine walking down the street and seeing “It is closer than you think” spray painted into the ground.
Weird? Creepy? True???
What’s going on here?
A series of red balloons and chilling messages have been popping up all over Sydney, and certainly have something unsettling about them, as they float around like nobody’s business.
Yet what looks like eerily placed props is actually aiming to promote something equally haunting.
— Nick Johnson (@Nick__Johnson) September 3, 2017
Located at various spots across the city, the red balloons and white spray paint are here to promote a new horror film based on Stephen King’s horror novel ‘It’. So ‘It’ being “closer than you think” is actually a clever sentence revealing that the film is releasing soon.
A round of applause for that marketing department please!
— Brilliant Ads (@Brilliant_Ads) September 5, 2017
As for the red balloons, these are in reference to the movie’s villain, Pennywise the Dancing Clown. Played by Bill Skarsgard, the clown uses similar red balloons to lure in children. And now, to freak out unsuspecting pedestrians.
However, whilst the sneaky publicity stunt has done its fair share of curiously creeping, a bunch of Australian Twitter and Instagram users took to the social media platforms to express their strong dislike and general wonder.
“NOPE. NOPE. NOPE.”
“safe to say I’m not walking that route home”
Who's excited for the new IT movie coming next week?!! 🤡🎈 pic.twitter.com/f4KO2DB2W8
— OhHeySarah🖤 (@SarahDaSimmer) August 30, 2017
‘It’ premiers on September 7th in Australia, so we’re hoping pedestrians don’t get too creeped out until then.
What do you think? Nice? Or Nope?