WTF: ☕☕☕☕☕☕☕☕ 8/10
These days, you never can tell what somebody is drinking when they’re drinking a clear substance. Is it water? Is it vodka? Is it the tears of a thousand baby unicorns?
Beverage trends are up and rising everywhere, and almost synonymously with that trend comes an array of coffee tweaks to make our morning/daily caffeine sesh that much more desirable.
The latest, hottest, and clearest of them all is the world’s first transparent coffee drink.
CLR CFF (it’s short for Clear Coffee, you slow poke) is the company behind the coffee craziness, which uses high quality Arabica beans, and “methods which have never been used before” to concoct what essentially looks like a bottle of water.
Perhaps, water with magic powers. Because this seemingly harmless substance contains all the motivating/awakening/enlightening features of your regular cup of Joe, yet without the nasty teeth stains after too many sips, and with a whole load of style as you do it.
CLR CFF founder David Nagy explains to The Evening Standard, “We are heavy coffee drinkers. Like many other people we struggled with the teeth stains caused by it. There was nothing on the market that would suit our needs so we decided to create our own recipe.”
Reasonable? Check. Innovative? Check. Pour me some? Errrr… Check?
Whilst the transparent coffee appearance definitely requires some getting used to, CLR CFF also pride themselves on providing coffee that is low in calories and free from preservatives, artificial flavours, and stabilizers. The healthy features are definitely a plus, and go hand in hand with that suave silky look. Whether it’s a fashionable fad or a fresh new take of coffee, there’s only one way to find out.
Dare to take a sip and get yours over on the CLR CFF website for £5.99 for a two-pack.